Social advertizing in former Soviet Union makes people better
Social advertising is not so effective in Russian Federation as it can seem. Even lots of years ago social advertizing took an important place in everyday life. All Russians who lived in Soviet times remember social booklets and television spots where ideas of responsibility were declared. The following texts were so much popular: “Save our nature, it’s our mpther”, “Matches are not toys for boys” etc. All these social advertisments were supported by SU government and made by governmental institutions. Nowadays everything has changed and we can find lots different social advertising which is sponsored by official government, non-governmental organizations and private persons. Lots of money is spent every month on various social campaigns which are created by strong media campaigns with movie spots, social booklets, texts etc.
A great deal of international organizations work on the territory of Russia and lots of social advertisments from all over the world are available at the moment in Russia. I am sure that it is really importans as we have a unique chance to use best Ameriacan experience in the field of social advertizing as our own traditions in this area are very weak but we have lots of thoughts and creative people who can make all them effective. That’s why various competitions of social advertising are so popular nowadays in Russian Federation and lots of professional promotion firms took an active part in such kind of events and if you enter YouTube you can find many social spots created by the leading Russian companies but usually the visualization of social problems leaves much to be desired. Still there are quite a lot of popular social videos on alcohol addiction and other issues. But of course, we should always remember about the following situation in the country and the main problems which the government has to solve. One of such problems is demographic decrease as too many people die in former Soviet Union and they understand that they should stimulate families to give more births. As an example of social advertising which concentrated on demographic issues we can mention social posters which were placed in Moscow metro with a lady with three boys on her knees. This post is more uncertain rather than gives answers as there is no guy on this poster and the woman looks disappointed.
I think that social advertising in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.